Seasoned Accelerator

Client:
SEE-LA

Challenge:
To develop a brand and name for a new program that supported micro and small food business with low to moderate income in the underserved communities of LA.

Deliverables:
Brand Development, Naming, Identity, Merch, Print, Social, Web

The name SEASONED ACCELERATOR draws its inspiration from the transformative power of alchemy, a metaphor for the journey each participant undertakes to become a seasoned entrepreneur. Just as spices elevate a dish, adding depth, complexity, and vibrancy, the program is designed to infuse each founder’s experience with fresh perspective, bold insight, and tangible growth.

Created to support emerging food entrepreneurs from underserved communities, SEASONED ACCELERATOR provides targeted resources, expert mentorship, and access to networks that are often out of reach. This culinary metaphor reflects the brand’s commitment to freshness — through innovative tools and insights; inclusivity — by embracing diverse stories, cultures, and ideas; and vibrancy — by fostering a dynamic environment where entrepreneurs can grow and lead.

To deepen the connection to the culinary world, alchemical symbols for salt and fire replace the letters "A" and "O" in the word accelerator, representing two essential elements in both cooking and transformation. Salt preserves and enhances, while fire transforms and refines — together, they symbolize the spirit of seasoning that defines our program: intentional, empowering, and built for long-term impact.