USC Chan
Challenge:
USC Chan’s Division of Occupational Science and Occupational Therapy required a modern, accessible redesign of its website and print materials to better align with USC’s brand and reflect its human-centered mission. Existing assets felt outdated and did not capture the vibrancy and supportive nature of the Chan community.
Deliverables:
Brand Strategy, Copy, Creative Direction, Marketing Collateral, Visual Design
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USC Chan’s Division of Occupational Science and Occupational Therapy needed a modern, accessible redesign of its website and print materials to align with USC’s brand and reflect its human-centered mission. The existing assets felt outdated and did not capture the vibrant, supportive Chan community.
Working closely with the Chan’s marketing director, through stakeholder interviews and competitive research, we built a new visual identity around two key themes: finding joy and meaning in everyday activities, and the strength of the Chan and Trojan family.
Featuring real students, faculty, and alumni, the new visual system brought warmth and authenticity, while bold USC colors conveyed energy and optimism.
The result is a unified, emotionally resonant brand, anchored by the theme, “Together, We Go Further.”
The studio led the design of the website’s main page, which set the visual tone. The remaining pages will be implemented by Chan’s web developer using the Figma component library delivered by our team.
PROJECT GOAL
Refresh USC Chan’s visual identity to present a more modern and cohesive design that highlights the division’s diversity and accessibility within a competitive landscape.
What we found
Community • Legacy • Compassionate • Innovative • Belonging • Bold • Inclusive • Modern • Impact Leaders • Diversity • Trojan Family • Interactive • Accessible • Connection • Fun • Joy • Supportive • Future Cutting-Edge • Excellence • Mentor • Thrive • Together • Human–Centered
USC Chan in Words
We developed a new visual identity rooted in two central themes: the Occupational Science tenet of finding joy in everyday activities, and the enduring strength of the Chan and Trojan family.
TAGLINE:
Together We Go Further
Utilizing USC’s tertiary brand colors and photography featuring actual USC Chan students, faculty, and staff, we developed a system that conveys the joy and diversity inherent to the Occupational Science and Occupational Therapy Division, while underscoring the enduring legacy of the Trojan Family.
