USC Chan
Challenge:
USC Chan’s Division of Occupational Science and Occupational Therapy needed a modern, accessible redesign of its website and print materials to align with USC’s brand and reflect its human-centered mission. The existing assets felt outdated and failed to capture the vibrant, supportive Chan community.
Deliverables:
Brand Positioning, Copy, Creative Direction, Print Collateral, Web Design
About the Project: TK
PROJECT GOALS
To refresh the USC Chan’s visual identity to reflect a more modern, cohesive design and elevate the divisions distinctiveness among it’s competitors.
Previous Design
Pain Points
Keywords that describe USC Chan
Community •Legacy • Compassionate Innovative • Belonging • Bold • Inclusive • Modern Impact •Leaders • Diversity •Trojan Family Interactive • Accessible • Connection • Fun • Joy Supportive • Future • Cutting-Edge • Excellence Mentor •Thrive •Together • Human–Centered
