Challenge:
Create a digital planner, along with a print companion journal that would assist management teams on how to be better leaders

Deliverables:
Creative Direction, Content Strategy, Design, Production

SCE Connect Planner

  • Collaborating with the marketing director, we were tasked with creating a solution to help organize research and insights on improving leadership within SCE’s internal teams. The in-house team was overwhelmed by the sheer volume of data and struggled to synthesize and present it effectively. After conducting interviews with key stakeholders, we defined the goal: developing a journal-style tool to guide users in improving their interactions with colleagues. The tool was driven by a series of questions and surveys, with responses aggregated into an internal document, enabling users to track their progress. As a result, 85% of participants reported a clearer understanding of how to engage with their teams, and senior management recognized it as a valuable tool for reinforcing internal culture, leading to a 20% increase in employee engagement scores within six months.

Project Goals

To build stronger teams and better leaders at the Southern California Edison.

Previous
Previous

USC Chan

Next
Next

USC Women's Conference